A BRITISH ICON MAKES ITS COMEBACK AT HARRODS THIS SEPTEMBER
The iconic Hovis Little Brown loaf, first introduced in 1886, is making a comeback, in response to demand for traditional British bakery bread that’s tasty and naturally healthy.
The Hovis Little Brown Loaf is a delicious, unsliced, wholemeal loaf, which has the Hovis logo embossed on both sides. Available exclusively from Harrods’ in-store bakery from 1st September, the loaf is priced at £1.05, and will be sold nationwide throughout supermarkets later in the month.
LissaT
Pro 
You can still buy the original Hovis Wheatgerm in a sliced version, but I agree that it is nothing like as good as the proper unsliced Hovis which we bought three or four times a week from the local baker when I was a child as well as a dozen Hovis knots each Saturday. I haven't found a supermarket stocking Hovis wheatgerm flour, only their wholemeal and white flours. Irritating!